Plastic Strategy in Europe: The transition to a circular economy

Looking at post-war commercials praising a whole range of plastic products, one might wonder why, 60 years later, plastic is more often depicted as a threat to the environment and human health than a source of innovation and industrial pride. From a quantitative standpoint, plastic has grown ubiquitous in the global economy with ever-increasing flows. Everyday use and environmental concerns have led the community to promote a transition to a more circular model for the entire plastics industry.